Red Barn Properties

The “Marketing” of your home is our expertise in knowing how to establish a figure that balances maximum price with minimum time on the market. We know that buyers purchase by comparison and will make offers on competitively priced homes before they will make a low offer on an overpriced home. We also know that homes sell at market value, and that the asking price determines how long it takes to sell, not the eventual sales price. We consider “Sales” to be the promotional activities such as advertising, web exposure and other tools to bring your home to the attention of the market. Without the right “Marketing” all of the sales efforts are futile. Usually when a home doesn’t sell it’s because of poor market prediction, not lack of sales efforts. We don’t want that to happen to you.

... is the most important question you should ask as you start the journey to purchase or sell real estate. Actually, that question naturally leads to other questions. Your decision to hire me should ultimately be based on how thorough, open and honest I am in answering these very important questions. I’ve listed those questions–and also given you my answers. Whether you choose me or not, you should ask these same questions of any real estate agent. I believe you’ll find that my answers are what set me and my company apart.

I do everything possible to make buying and selling real estate a very satisfying experience. The home buying/selling process is one of the single most complex transactions to a consumer. There are hundreds of details, legal issues, documents and many people to deal with. My value to you is as a manager of the process, guiding you through the experience to a successful conclusion. I never lose sight of your goals and am accountable only to you. I’m committed to your satisfaction. I “sweat the details” so you don’t have to–and we’ll also have some fun along the way.

My answer is simple. Yes. It begins with my taking the time to really understand your needs and the quality of life you desire. Not just the type of home or price range you’re seeking. My success comes from devoting myself fully to your needs and goals during the entire buying or selling process.

I understand how important open, honest and thorough communications are. In our initial discussion we’ll decide just how often and by what means you want me to stay in touch. We can do face-to-face meetings on a regular basis, communicate by phone or email. It’s your choice. During the entire process I’ll provide feedback on how we’re doing, and offer suggestions on what things we can do better or should change. I’ll always provide detailed feedback after every important activity or event–like an open house, inspection or individual showing. Once you’ve bought or sold a home, I’ll always be available to make sure the process goes smoothly–working on your behalf to resolve any problems that may arise.

Yes and no. Of course we all can prepare some kind of market analysis. We all can use signs, advertising and open houses to attract buyers. But, as I mentioned earlier, it’s how these many activities are managed that makes all the difference. Buying or selling a home is really about a relationship. Between you and an agent. To be successful, that relationship must be based on trust, honesty, openness and continuing communication. Along with my experience, energy and commitment, those are the qualities I bring to every customer I serve.

Some agents simply ask the homeowner what they want to get for their home. That’s not the way a price should be determined. In a competitive market, selling a home quickly and at the best price means understanding the relationship between the asking price and the sales price. I will take the time to explain this important difference. I can provide a substantial market analysis that clearly shows how a home should be priced to achieve the highest offer in the shortest time. For homebuyers, I can prepare a market value analysis for any home you are considering purchasing. I bring special skills–developed over my career in presenting offers–to ensure that yours is seriously considered.

Just as in the selling process, I begin by really listening to your needs. Not only the practical features you’re looking for in a home, but also your wish list. To the extent that your budget allows, I always strive to find that dream home for all my clients. It takes a little more time and effort. But I really understand the difference between a home that meets your needs and one that really inspires you. During the search process I make sure that I never waste your time showing homes just for the sake of showing a home. While I stay focused on your specific needs and desires, I’ll never hesitate to present you with home buying options that you might not have considered. Once a contract is accepted, I’ll make sure that the necessary due diligence is performed for your protection.

Choosing an independent firm like Red Barn ensures that you are represented by people with a long history and reputation in the Rochester area. Our independence allows us to be accountable only to you, our principal, not to shareholders or corporate directors. It also allows us to develop individualized service plans for each situation and devote as much time and attention as needed. A recent cartoon depicted the characters wondering “are we in this Starbucks or the one down the street?” We never apply a cookie cutter approach to our customer’s needs. Real Estate is our only business, and even though the internet has changed buyers’ habits, the one element that remains is personalized service.